Leadership In A Time Of Crisis

Jerel Benjamin
2 min readSep 27, 2020

The times during the recent pandemic have been hard for many, especially in the business aspect of our lives. It has left the world in a pretty depressing state, and currently, we are seeking both leadership and guidance to help us persevere. Currently, we are living in a time of crisis, choices we make now could have a lasting impact on our future

The idea that there are people that are so-called “natural leaders” is a fallacy. Like everything else, leadership is a skill that is learned and developed with time. Many good leaders know that they need to foster leadership in those that are below them in the chain and wisely delegate responsibilities. Those that are in manager positions are responsible for delegating responsibilities wisely to their employees. Thus setting an example for workplace conduct during this impactful time of the COVID-19 outbreak.

As a manager, one of the most important lessons that you can learn is to not react right away with strong emotions. Oftentimes, we can easily blow an issue out of proportion without knowing all the specifics about the said issue. This can often be a huge liability when there are others that depend on you. Managers need to learn how to approach said issues impersonally so they can evaluate each situation and you can make sure that voices do not go unheard. After hearing about an issue that has occurred, managers should listen to their employees and work together to develop a strategy with the team in order to properly deal with the situation. Having the input of your employees could also help with getting things running smoothly without seeming like you are disconnected from power. This is especially true when dealing with a pandemic that has seen quite the influx of remote employees.

Once you have resolved the issue at hand, as a manager you should not sugarcoat the solution. Employees and management are all here to work towards a common goal. Being real on how to accomplish said goal both safely and honestly should be the biggest priority. Ultimately, your biggest goal should be honesty. Make sure that both your staff and customers understand that you know what the issue is and you have a concrete solution to put forth.

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Jerel Benjamin

Jerel Benjamin is an innovative entrepreneur based in Austin, TX. He’s currently serving as the CEO for ProfitGold, which he founded in 2004. JerelBenjamin.org